03 Oct Cleaning inside your house and outside: on-page SEO vs. off-page SEO
Cleaning inside your house and outside: on-page SEO vs. off-page SEO
There are two broad categories of SEO: on-page SEO and off-page SEO.
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both right in order to do well with SEO.
To give you a better idea of what that means, here’s an example:
Let’s say you have a house with a garden in the front yard and a little pathway that leads through your front yard to your house.
Imagine these two scenarios:
Scenario #1: Your house is super clean on the inside, but your front yard is a mess.
What happens in this scenario? Well, even if you have the cleanest Mary Poppins-style house on the inside, if your garden looks like the forest from Sleeping Beauty, no one will come into your house in the first place.
It’s the same if you haven’t optimized your page around on-page SEO. It may have great content and look stunning, but it’s likely that no one will give you credit for it or point to your page.
No one will ever see your beautiful masterpiece because you won’t get any traffic.
What about the other way around?
Scenario #2: You have neatly trimmed your lawn, but the inside of your house is a mess.
Turn things around, and they look similar: Having a nice lawn will attract plenty of people to come visit your house, but if your living room reminds your guests of a war zone, they’ll leave quicker than you can pronounce SEO.
When a visitor leaves your site after viewing only one page, Google considers that a bounce. The higher your bounce rate (number of visitors who leave your site instantly), the worse your page will rank on Google.
That’s why you need to do both on-page SEO and off-page SEO.
You can do several things on your page to get the former right and then even more things outside of that (off the page if you will) to ace the latter.
We’ll take a look at on-page SEO first.
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today.
Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.
It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for.
Google always tries to give you the best experience possible by directing you to the greatest content it can find.
This means that your number one job to do well with seo expert in delhi is to produce great content.
That’s a bummer, right? You still have to put in a ton of work.
SEO is no different than any other skill: great results will always come from big effort.
Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content just plain sucks.
Here are the factors that make up great content in Google’s eyes:
Quality – While the times where just delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort (and any online business, really).
But coming up with great content is not easy. After all, it means that you have to become a teacher — and a good one at that.
Yet, you don’t have to start from scratch. You can often start by piggybacking off of content that others have created and then making it better, longer, and more in-depth.
Or maybe you have your own ideas already. If you do, then it might be worth brainstorm for a while and then come up with a compelling headline to start out with.
Once you start writing, make sure you include all the important ingredients of great content in your blog post.
Even if you’re a complete newbie, you can always take a professional approach to great content by simply committing to make writing a daily habit and work your way up in increments from there.
Keyword research – Doing your keyword research up-front is a crucial part of great content.
Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
I’ve covered keyword research extensively on Quick Sprout, but if you’ve never done keyword research before, you might want to take a look at Hubspot’s guide for beginners.
Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book. Backlinko’s definitive guide to keyword research will do.
When I say don’t sleep on this, I mean it. There’s a reason we took the time to compile the top 40 posts on keyword research on Kissmetrics.
Use of keywords – Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
Keyword stuffing is an absolute no-go these days.
Today, the use of keywords is much more about semantics. Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s creepy.
It not only looks at your keyword but also synonyms of it to understand what you mean when you type in something like “five guys nyc.